Style Guide

A style guide is a set of standards for the design and presentation of a company’s brand identity. Small businesses and entrepreneurs often develop style guides to ensure that their branding is consistent across all channels. The purposes of a style guide can vary, but they typically include guidelines for logo usage, color schemes, typography, and other design elements. By establishing these standards, businesses can make sure that their branding is instantly recognizable and unified, no matter where it appears. In today’s competitive marketplace, a strong brand identity is essential for success, and a style guide can help small businesses to create one.