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GA4 Is Here:

Getting the Most from Your Web Analytics with Google Analytics 4

Plus, Watch Our Tutorial on How to Set Up an Event with the New GA4

Google Analytics 4, GA4 for short, is the latest and greatest version of Google’s premier web analytics platform. Find out why it’s important to set up analytics on your site and why we think you should upgrade to the new GA4—if you haven’t already.

What are web analytics?

Web analytics are a helpful way to collect and analyze data from your website. Essentially, analytics use code to track and measure what happens on your site.

Users’ “actions” can include which pages they visit, how long they spend on each page, the “bounce rate” of a page (leaving without viewing a second page on your site), how people access your site (desktop vs. mobile) and more. Analytics can also give you information on who your users are via where they are located and how they arrive on your site.

Some popular examples of sites that track web analytics are Google AnalyticsKissmetrics, and Mixpanel.

Why are web analytics important?

We live by the axiom: “What gets measured gets managed.” You can’t know if your marketing is working without data-driven methods to back it up, otherwise, you’re just guessing!

But analytics alone won’t improve your site—it’s the interpretation behind the analytics that will allow you to enhance your strategy. Analytics allow you to measure the effectiveness of your marketing. Are people clicking through your site? How long are they spending on certain pages? This will help you set new goals for the future and improve your ROI. Knowing how visitors currently use your site will put you in a position to make the most of their visits, thereby contributing to your site’s ongoing development and improvement. Interpreting analytics is a concrete way to achieve your goals.

What is GA4?

We live by the axiom: “What gets measured gets managed. “You can’t know if your marketing is working without data-driven methods to back it up; otherwise, you’re just guessing!

But analytics alone won’t improve your site—it’s the interpretation behind the analytics that will allow you to enhance your strategy. Analytics allow you to measure the effectiveness of your marketing. Are people clicking through your site? How long are they spending on certain pages? This will help you set new goals for the future and improve your ROI. Knowing how visitors use your site will put you in a position to make the most of their visits, thereby contributing to your site’s ongoing development and improvement. Interpreting analytics is a concrete way to achieve your goals.

Want to see for yourself?

Here’s a video by Jake Casey, a web developer at Dirigible, that walks you through how to set up a simple “event” in the new GA4. An “event” was previously counted as a “session” in the previous generation of Google Analytics. This events-centered model of tracking users and their actions is one new addition to GA4.

Analytics may seem intimidating, but they provide the essential knowledge that will help you target your audience and make your marketing strategy work for you. Understanding what analytics are, which tools you have at your disposal, and getting started is the hardest part. The new features that GA4 offers makes the switch over even more straightforward.

Need a hand setting up analytics and setting goals for your business?

Get in touch with the marketing experts at Dirigible.

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Published on Jun 23 2021

Last Updated on Oct 18 2021

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