How to track links using UTM parameters
When your marketing campaigns span multiple platforms, it’s critical to pinpoint where your customers are originating from, the platforms they use, and how they interact with your content. For example, the amount of engagement from an email may differ from the number of customers clicking on a link from Facebook. Analyzing these numbers allows you to focus your marketing efforts and resources more effectively.
An effective way to track this information is by appending UTM parameters to your links.
Long Link? No Problem
Links with URM parameters can be quite long. If this bothers you, you can use a link shortener like bit.ly to condense the link and make it a bit friendlier looking. Many link shorteners also offer analytics capabilities, providing valuable insights into clicks and engagements. Link shorteners can further refine your data analysis and improve the efficacy of your digital marketing efforts when used in conjunction with UTM tracking. However, use link shorteners with caution — some users will not click on a shortened link due to potential security risks. (maybe they’ve been rickrolled too many times.)
UTM Parameters – Your Gateway to Informed Business Decisions
Harnessing the power of UTM Parameters allows you to track the origin of your audience, their medium of engagement, and the effectiveness of your content, no matter which platform it originates on. Adding this extra step to your marketing campaigns will give you the knowledge needed to refine your digital strategy, ultimately leading to a more targeted approach to your marketing.