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An affiliate in marketing is a partnership or arrangement where businesses outsource the sales process to partners in exchange for a commission. 

Some well-known examples of affiliate marketing websites are The Wirecutter from The New York Times and The Strategist from New York Magazine. In both examples, links to the products mentioned lead to other websites, like Amazon, where the sale occurs. The affiliates, in this case, are The New York Times and New York Magazine. 

Utilizing affiliates can help you reach a different audience and attract new customers.