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Business-to-Consumer (B2C)

B2C, short for “Business-to-Consumer,” is a marketing term that describes selling products or services directly from a business to individual consumers who are the end-users of the products or services.

In B2C marketing, companies focus on targeting and selling to individual consumers rather than other businesses. The goal is to attract consumers to purchase the product or service for personal use. 

Examples of B2C transactions include:

  1. An e-commerce store selling clothing directly to consumers online.
  2. A local restaurant serving food to individual diners.
  3. A retail store selling electronics to consumers for personal use.

B2C marketing strategies often involve:

  1. Emotional appeal: Connecting with consumers on a personal level and appealing to their desires, needs, and aspirations.
  2. Mass marketing: Reaching a wide audience through various channels such as television, radio, print, and digital advertising.
  3. Emphasis on the product or service benefits: Highlight how the product or service can improve the consumer’s life or solve a problem.

The decision-making process in B2C sales is usually shorter and less complex than that in B2B, as it involves individual consumers making decisions based on their personal preferences, needs, and budgets.