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Churn Rate

Churn Rate is a metric delineating the rate at which a business loses its customers. In a digital marketing context, churn is most often applied to unfollows on social media or email unsubscribers. 

The churn rate stands in contrast to a business’s growth rate. It is important to take your business’s churn rate into account as it can communicate something broader about your business model. A high churn rate can directly impede profits and growth.