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Jake Casey, Dirigible

Jake Casey

Partner & Co-Lead Developer, Dirigible

What inspired you to pursue a career in development?

Honestly, it’s more that wanting to be an entrepreneur led me to development. I’ve wanted to build a business ever since I read Tim Ferriss’ “Four Hour Work Week” when I was 18.

What, exactly, I wanted to build was the holy grail of business: SaaS. When you’re 18-19, you can’t afford to hire a developer (I could barely afford rent!), so what do you do? Why you learn, of course.

Outside of work, what hobbies or activities are you passionate about?

I play entirely too much chess. As of writing I’m 1700 elo rapid on This puts me in the top 1.5% of the rapid pool of players. It’s “ok” for an ‘adult improver’, as they call us old folks who come to chess late in life. Seriously, that’s a real thing.

I also enjoy lifting weights and making craft cocktails. My favorite lift is the deadlift, and my favorite cocktail is the Boulvardier.

I do not do these two hobbies at the same time. (but I will sometimes play chess between sets.)

Where are you based, and does your location influence your work in any way?

I live in Appleton, Wisconsin. I’ve had the opportunity to live and spend extended amounts of time in many places, and I still seem to come back here!

The latest from Jake

We are starting a new series called, “Do This, Not That”! For our first ever feature of this new series we are covering benefits versus features when it comes to broadcasting information about your product or service.

GA4 Tutorial

Jun 30 2022

Set Up GA4 Today

Google Analytics 4, GA4 for short, is the latest and greatest version of Google’s premier web analytics platform. Find out why it’s important to set up analytics on your site and why we think you should upgrade to the new GA4—if you haven’t already.