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How to Link Google Search Console and Google Analytics

  1. Go to Google Analytics and sign in with your Google account.
  2. Navigate to the “Admin” section in the bottom left corner of your Google Analytics interface.
  3. In the “Property” column, scroll down and click “Search Console Linking.”
  4. Then click the blue “Link” button in the top right corner and “Choose accounts”.
  5. Google Analytics will show you the Google Search Console properties available for linking. You have administrative access to these properties in Google Search Console. Select the appropriate property that matches your Google Analytics property.
  6. Next select the appropriate Web Stream property.
  7. After clicking next for both of the above steps, click “Submit” to finalize the linking process. Remember to give your profiles 24 hours to aggregate the newly linked data.