INTRODUCING — A Marketing Terms Dictionary 

INTRODUCING — A Marketing Terms Dictionary 

Dirigible’s Dictionary

ROI this and B2B that, WHAT DOES IT ALL MEAN? Are you SEO sick of forgetting what SEO means? Or think CTR stands for “Cookies Taste Right”? (I mean you’re not wrong on that one;). How is one expected to remember all these terms and definitions, especially if you are starting out or don’t use them all day, every day. Wouldn’t it be ✨amazing✨ if there was a database of marketing terms you could refer to when you awkwardly forget what CTR means in the middle of your Zoom meeting. Or a quick explainer on engagement versus impressions because no matter how many times you run reports, you need a little refresher. 

Well, we’ve created just the thing for you (no, sorry, not cookies). We’ve baked up a glossary of marketing definitions for you to devour. We put our marketing minds together and crafted a list of frequently, and some not-so-frequently, used marketing terms that we thought could help out our users. From new business owners to long-time business owners and, well, anyone curious to expand their marketing term knowledge—we made this for you! 
Whether you are just starting out or you continue to confuse engagement with impressions, we’ve got your back. Think of it as your little pocket dictionary, except we’re conveniently digital (that was a real thing people used to do right??)

Psst…if you think we’ve missed something feel free to drop us a line here and let us know what you’d like us to give you the 101 on.