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Why Excerpts Matter: Boost Your Website’s Impact with Dirigible

Why Excerpts Matter: Boost Your Website’s Impact with Dirigible

As a small business owner or entrepreneur, you know that every detail counts when it comes to your online presence. That’s where excerpts come in – they’re your secret weapon for capturing attention and driving engagement. Let’s dive into why excerpts are crucial and how Dirigible’s innovative approach gives you the edge.

What are excerpts?

Excerpts are brief summaries of your content that give readers a taste of what’s to come. They’re like movie trailers or book blurbs for your posts and pages, enticing visitors to click and read more. But not all excerpts are created equal, and that’s where Dirigible shines.

Dirigible’s Dual Excerpt Approach

At Dirigible, we understand the nuanced needs of your website. That’s why we offer two distinct types of excerpts:

  1. The Standard Excerpt This snippet appears on your website’s front end, typically in blog lists or archives. It’s your chance to hook readers and showcase your content’s value at a glance.
  2. The SEO Excerpt This powerhouse targets search engines, overriding the default meta description. It’s your ticket to better visibility in search results and higher click-through rates.

Why is this important for your website?

By offering both types of excerpts, Dirigible empowers you to:

  • Direct control over how your content is previewed
  • Tailor your message for different audiences (human readers vs. search engines)
  • Improve your site’s SEO performance
  • Increase engagement and time spent on your site

Crafting Effective Excerpts

Here are some quick tips to ensure your excerpts work for you:

  • Keep it concise, but compelling
  • Include relevant keywords (especially in the SEO excerpt)
  • Highlight the unique value of your content
  • Use active language that encourages clicks

Dirigible Makes It Easy

With our intuitive interface, creating and managing both types of excerpts is a breeze. No technical expertise is required — just your insight into what makes your content special. While you work smarter, your excerpts are working harder.

How to Add/Update Both Excerpts

1) From the backend of your content, looking at the side dashboard, you’ll see “Add an excerpt…” if you don’t already have one. If an excerpt has already been typed up, you’ll see a preview and just below an “Edit excerpt” hyperlink instead.

2) Scrolling down to the bottom of the dashboard settings, you’ll find the SEO Description field. Get started by typing into the text box and if you already have one placed you can edit here as well.

3) After making any changes, be sure to always remember to hit save.

The Dirigible Difference

While other website builders might offer basic excerpt functionality, Dirigible’s dual approach puts you in the driver’s seat. You’re not just building a website; you’re crafting a strategic online presence that drives traffic.

Ready to Elevate Your Website?

Excerpts are just one of the many ways Dirigible helps you stand out online. Our robust set of tools is designed to grow with your business, ensuring you always have the features you need to succeed.

Don’t let your valuable content get lost in the noise. With Dirigible’s powerful excerpt options, you’ll capture attention, boost SEO, and keep visitors coming back for more. It’s time to take control of how your content is presented to the world.

Start optimizing your site with Dirigible today and watch your online presence soar!

Published on Oct 30 2024

Categories: Small Business Websites, Website Tips, WordPress