Marketing Term
- 404 Page
- A/B Testing
- Acquisition
- Affiliate
- Analogous Color Palette
- Analytics
- Backlink
- Bing Webmaster Tools
- Blogging
- Bounce Rate
- Brand Color Palette
- Brand Persona
- Brand Voice
- Branding
- Broken Link
- Browser Cache
- Business to Business (B2B)
- Business to Consumer (B2C)
- Call to Action
- Channel
- Chat GPT
- Churn
- Click Through Rate (CTR)
- Community Building
- Complementary Color Palette
- Content
- Content Audit
- Content Marketing
- Conversion Rate
- Copy
- CSS
- Customer Lifetime Value (CLV)
- Description List
- Domain
- Domain Name System (DNS)
- Ecommerce
- Editorial Calendar
- Email Marketing
- Engagement Rate
- Entrepreneur
- Evergreen Content
- Funnel
- Google Ads
- Google Analytics
- Google Gemini
- Google Page Speed Insights
- Google Search Console
- Google Search Results
- Google Workspace
- Gravity Forms
- Hero
- Hex Code
- Hyper Text Markup Language (HTML)
- Impressions
- Influencer Marketing
- Internet Protocol (IP Address)
- Javascript
- Keyword
- KPI (Key Performance Indicator)
- Landing Page
- Lead Magnet
- Lift & Shift
- Logo
- Lookalike Audience
- Marketing Persona
- Meta Tags
- Opt-in
- Organic Search Results
- Page Views
- Publicity
- React
- Redirect
- Responsive Web Design
- Retargeting
- Sales
- Schema Markup
- Scroll Depth
- Search Console Property
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Query
- Search Traffic
- SERP (Search Engine Results Page)
- Slug
- Social and Display Ads
- Social Proof
- Style Guide
- Subscriber
- Tracking Tags/UTM Codes
- Traction
- Unique Value Proposition (UVP)
- URL
- User Experience (UX)
- Viral Marketing
- Web Browser
- Web Hosting
- White Label
- Wireframe
- WordPress
Broken Link
A link that no longer works because the page has been moved or deleted.
A Broken Link is a hyperlink on a webpage that no longer leads to its intended destination, often resulting in a “404 Not Found” error. This can happen for several reasons: the linked page may have been moved or deleted, the URL may have been incorrectly typed, or the target site may be temporarily unavailable. Broken links are not only frustrating for users, who may leave a site if they can’t access desired content, but they can also negatively impact a website’s search engine optimization (SEO). Search engines interpret multiple broken links as a sign of a poorly maintained site, which may lower its search rankings. To avoid these issues, regular link maintenance and tools like link checkers help identify and fix broken links, improving the overall user experience and keeping the site’s SEO strong.