Marketing Term
- 404 Page
- A/B Testing
- Acquisition
- Affiliate
- Analogous Color Palette
- Analytics
- Backlink
- Bing Webmaster Tools
- Blogging
- Bounce Rate
- Brand Color Palette
- Brand Persona
- Brand Voice
- Branding
- Broken Link
- Browser Cache
- Business to Business (B2B)
- Business to Consumer (B2C)
- Call to Action
- Channel
- Chat GPT
- Churn
- Click Through Rate (CTR)
- Community Building
- Complementary Color Palette
- Content
- Content Audit
- Content Marketing
- Conversion Rate
- Copy
- CSS
- Customer Lifetime Value (CLV)
- Description List
- Domain
- Domain Name System (DNS)
- Ecommerce
- Editorial Calendar
- Email Marketing
- Engagement Rate
- Entrepreneur
- Evergreen Content
- Funnel
- Google Ads
- Google Analytics
- Google Gemini
- Google Page Speed Insights
- Google Search Console
- Google Search Results
- Google Workspace
- Gravity Forms
- Hero
- Hex Code
- Hyper Text Markup Language (HTML)
- Impressions
- Influencer Marketing
- Internet Protocol (IP Address)
- Javascript
- Keyword
- KPI (Key Performance Indicator)
- Landing Page
- Lead Magnet
- Lift & Shift
- Logo
- Lookalike Audience
- Marketing Persona
- Meta Tags
- Opt-in
- Organic Search Results
- Page Views
- Publicity
- React
- Redirect
- Responsive Web Design
- Retargeting
- Sales
- Schema Markup
- Scroll Depth
- Search Console Property
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Query
- Search Traffic
- SERP (Search Engine Results Page)
- Slug
- Social and Display Ads
- Social Proof
- Style Guide
- Subscriber
- Tracking Tags/UTM Codes
- Traction
- Unique Value Proposition (UVP)
- URL
- User Experience (UX)
- Viral Marketing
- Web Browser
- Web Hosting
- White Label
- Wireframe
- WordPress
Call to Action
A Call to Action (CTA) is a prompt that encourages users to take a specific action, such as “Sign Up Now,” “Learn More,” or “Buy Now.” CTAs are strategically placed in marketing materials and web pages to guide users toward a desired action. Effective CTAs are clear, compelling, and aligned with business goals, helping to increase conversions.