Marketing Term
- 404 Page
- A/B Testing
- Acquisition
- Affiliate
- Analogous Color Palette
- Analytics
- Backlink
- Bing Webmaster Tools
- Blogging
- Bounce Rate
- Brand Color Palette
- Brand Persona
- Brand Voice
- Branding
- Broken Link
- Browser Cache
- Business to Business (B2B)
- Business to Consumer (B2C)
- Call to Action
- Channel
- Chat GPT
- Churn
- Click Through Rate (CTR)
- Community Building
- Complementary Color Palette
- Content
- Content Audit
- Content Marketing
- Conversion Rate
- Copy
- CSS
- Customer Lifetime Value (CLV)
- Description List
- Domain
- Domain Name System (DNS)
- Ecommerce
- Editorial Calendar
- Email Marketing
- Engagement Rate
- Entrepreneur
- Evergreen Content
- Funnel
- Google Ads
- Google Analytics
- Google Gemini
- Google Page Speed Insights
- Google Search Console
- Google Search Results
- Google Workspace
- Gravity Forms
- Hero
- Hex Code
- Hyper Text Markup Language (HTML)
- Impressions
- Influencer Marketing
- Internet Protocol (IP Address)
- Javascript
- Keyword
- KPI (Key Performance Indicator)
- Landing Page
- Lead Magnet
- Lift & Shift
- Logo
- Lookalike Audience
- Marketing Persona
- Meta Tags
- Opt-in
- Organic Search Results
- Page Views
- Publicity
- React
- Redirect
- Responsive Web Design
- Retargeting
- Sales
- Schema Markup
- Scroll Depth
- Search Console Property
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Query
- Search Traffic
- SERP (Search Engine Results Page)
- Slug
- Social and Display Ads
- Social Proof
- Style Guide
- Subscriber
- Tracking Tags/UTM Codes
- Traction
- Unique Value Proposition (UVP)
- URL
- User Experience (UX)
- Viral Marketing
- Web Browser
- Web Hosting
- White Label
- Wireframe
- WordPress
Click Through Rate (CTR)
Click-Through Rate (CTR) measures the percentage of people who click on a link compared to the total number who viewed it. CTR is an important metric in digital marketing as it indicates the effectiveness of an ad, email, or call to action. Higher CTRs often signal that the content resonates with the audience and encourages engagement.