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Search Traffic

Search traffic refers to the visitors that come to a website from search engines like Google, Bing, Yahoo, etc. When someone enters a search query into a search engine and clicks on a result link that points to your website, that visitor is considered search traffic.

The two types of search traffic are:

  • Organic Search Traffic: This is the unpaid traffic that comes from the natural/organic search results on search engines. It is earned through search engine optimization (SEO) efforts.
  • Paid Search Traffic: Also known as pay-per-click (PPC) traffic, this is the traffic coming from paid search ads on search engines like Google Ads.